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To redeem at checkout, enter code AUG22 in the offer code box to receive a FREE mini Phyto-Active Firming Mask, mini Sunkiss Bronze, or mini Anti-Stress Drops with any $85+ order. While supplies last.
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Mineral Makeup

Meet our mineral makeup, from brow to base and everything in between, discover our skincare-first makeup collection, powered by your natural radiance.Learn More

We begin with skin, and build our makeup to elevate and enhance. We believe all makeup should be skincare-based, that’s why we use only the finest mineral makeup, infused with nourishing skincare ingredients including antioxidants, vitamins A, C, and E, green tea, shea butter, and hyaluronic acid. Color that truly cares, our mineral makeup is suitable for all skin types—even sensitive. Starting with your base, whether sheer, medium, or full coverage, our liquid, cream, and powder foundations, primers, or concealers, and tints will help even tone and texture for your own take on complexion perfection. Play with contouring and highlighting to faux your glow with our kits and dewy skin highlighting balm. Blend in a powder or cream blush, or bronzer choosing from our delicious range of hues, perfect for popping cheeks and high points.

Experiment with different eyeshadow effects to create your perfect, effortless smokey eye, or winged liner. If you’re looking for conditioning lip color, whether matte, gloss, high-shine, or liner, our lip lineup offers a rich mix of natural to notice-me shades. And, don’t forget the brows. Essential face-framers, fluffy, statement, or subtle, whatever your brow mood, our brow liners and gel let you play out all your looks effortlessly. We also have a pro-level edit of makeup brushes and tools to help you nail your artistry.




Flawless Foundation

Whether you’re looking to build your base, contour, highlight, or bronze and blush, our pro-level mineral face makeup edit has you covered.

Tinted Primer SPF 30
Glow Up Highlighter
Luminous Liquid Foundation SPF 18



All About Eyes

Get creative with our lineup of mineral eye makeup with high-pigment powder and cream eyeshadows, pencils, liquid liners, mascara, and brow collection.

Eye Shadow Quad
Cream Stay Shadow Stick
Brow Gel
Brow Gel
Liquid Ink



Pop of Color

Update your cheek makeup look with our elevated lineup of mineral blushes, bronzers, contour kits, and highlighters, for your best glow.

Cream Blush
Glow Up Highlighter
Contour Kit
Sunkiss Bronze Color Swatch
Sunlight Bronze Color Swatch



Make a Statement

Luxurious lip makeup you’ll love, discover our lineup of longwearing lipsticks, lip liners, and gloss, which condition while adding all the color.

Cream Glaze Crayon
Barrier Balm
Dune Lipstick Color Swatch
Zen Lipstick Color Swatch
Confetti Lipstick Color Swatch
Darling Lipstick Color Swatch
Organza Lipstick Color Swatch
Rose Petal Lipstick Color Swatch
It Girl Lipstick Color Swatch
Love Potion Lipstick Color Swatch
Pillow Talk Lipstick Color Swatch
Parasol Lipstick Color Swatch
French Nude Lipstick Color Swatch
Glaze Lipstick Color Swatch
Fixation Lipstick Color Swatch
Bullseye Lipstick Color Swatch
Brick-House Lipstick Color Swatch
Runway Lipstick Color Swatch
Bella Lipstick Color Swatch
Suede Matte Crayon

Brushes & Tools

Brushes & Tools

Your Toolkit for Flawless Application

Makeup brushes and tools are your go-to for application precision and good beauty hygiene. Master your artistry with our professional makeup brushes and tools.

Powder Puff
Makeup Blender Sponge
105 Flat-top Kabuki Brush
101 Pro Kabuki Brush

Mineral Makeup Tips and Tricks

Glowing skin and color that won't quit are a makeup lover's dream. A formula that's strong enough to last all day and soft enough to look effortless? Even better. With mineral cosmetics, you get all of these perks along with some great hidden benefits, too. But what makes mineral makeup so special? And how can you apply it like an expert? We take an inside look and provide insider tips and tricks in our resources below.

Frequently Asked Questions About Makeup

What skin type is mineral foundation for?

"Mineral makeup is the go-to foundation option for many skincare professionals as it works for all skin types—including sensitive or breakout-prone. Traditional foundations can irritate or cause issues, while mineral foundation is gentle on all skin," says Janeena Rumsey, Global Artistry Lead.

What is the difference between mineral makeup and regular makeup?

"Mineral makeup is a gentler and less irritating option than regular makeup. It offers natural environmental protection and is infused with calming ingredients. It doesn't contain fillers like talc, which can irritate sensitive and acne-prone skin," says Janeena Rumsey, Global Artistry Lead.

What are the benefits of mineral makeup?

"Mineral makeup offers multiple benefits such as environmental protection, complexion-evening pigments, light-reflective radiance-boosters, and soothing ingredients to avoid irritation," says Janeena Rumsey, Global Artistry Lead.

How do you make mineral makeup look dewy?

"For an easy dewy look spritz skin before + after mineral makeup application with a hydration mist. For even more dewiness, apply face oil, an illuminating primer, or tinted moisturizer, then add highlighter to high points," says Janeena Rumsey, Global Artistry Lead.

What are the top minerals in makeup?

"The best cosmetic minerals are ethically-sourced mica, titanium dioxide, zinc oxide, and iron oxides," says Janeena Rumsey, Global Artistry Lead.

Are mineral cosmetics safe?

Cosmetic minerals are considered safe, but not all are created equal. Make sure your mineral makeup only uses responsibly-sourced materials, doesn't contain nanoparticles which may irritate skin, and no ingredient or product is tested on animals," says Janeena Rumsey, Global Artistry Lead.

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